Lead Generation Services for Staffing Companies

An Integrated Suite of Lead Generation Tools

TempWorks Software provides staffing companies an integrated suite of lead generation, web analytics, CRM, email marketing and content management systems. The suite has proven successful both for both the TempWorks marketing and sales department and that of key clients.

In 2007 TempWorks Software CEO Gregg Dourgarian saw rapid changes in how buyers were making decisions. Trade show booths and industry journal ads were becoming less effective each year.

Telemarketing, cold-calling and direct mail were suffering the same fate. "It became obvious that interruptive selling no longer worked," says Dourgarian. "Prospects didn't want to listen when sales wanted to talk. And sales didn't know when prospects were ready to talk."

Instead of cold calling, the sales staff now wakes up each morning with a stack of sales ready leads harvested off of the Social Media Suite.

In response, TempWorks deployed various web 2.0 lead generation techniques and quietly built its own suite of web 2.0 sales tools for its internal purposes.

"The results were astounding," says Dourgarian. "New business started coming causing in our implementation schedule to fill up fast. Because of our success, we're using the same tools to drive recruitment."

The internal tools got so good at driving sales ready leads that the company decided to make the system work for clients and re-architected them into an offering called the Social Media Software Suite. "We had to share this with our customers. It's in our DNA," conveys Dourgarian.

The Social Media Suite includes:

• Social CRM. Social CRM integrates social media into the core TempWorks end-user applications. Social CRM includes powerful Facebook and email marketing features that make social media a first class citizen of TempWorks flagship Enterprise application.
• Web2Lead. Web2Lead allows sales people to monitor website visitors real-time and plan sales activities accordingly. Instead of spending their day making interruptive sales calls, sales professionals can identify sales ready prospects and provide instant, consultative support.
• Content Management System (CMS). CMS allows organizations to dynamically manage its website without ongoing IT involvement. Each practice area can have control over its own content. CMS integrates the best practices of web 2.0 tactics including search engine optimization, landing page templates, and CRM system integration.
• LandingPageMaster. LandingPageMaster gets visitors to raise their hands, identify themselves and to announce their needs. Combining elements of web design with carefully prepared pay-per-click and search engine optimization programs, LandingPageMaster drives buyers and candidates in large numbers to the appropriate web pages and makes their visits worthwhile, reducing bounce rates and maximizing conversions.

One TempWorks Client, Dan Temps, has already taken components of the package which helped them drive tremendous growth during the last 12 months. Learning of the power of social media, they began using Facebook as a means of recruiting.

As a result, Dan Temps' new friends have been transformed into new employees and clients, allowing the company to grow and expand at a time when most competitors are struggling.

Unlike the many individual web 2.0 lead generation packages out there, TempWorks integrates all the components into a seamless offering.

"There are great tools out there like Google Analytics that allow you to do charts and other summary reporting on your web visitors," says Dourgarian. "But they don't identify who those visitors are, and don't lead you with a single click from a web visit to a contact record like TempWorks.

People think internet browsing is anonymous. Nothing can be further from the truth."

Once the company cracked the code of identifying web visitors, it was a snap to integrate it with the core TempWorks CRM/ERP package. Now email and Facebook are first class citizens in the TempWorks end-user application.