The staffing industry has seen unprecedented change these last few years: A shifting workforce, rollercoaster economy, new advancements in technology, and more. While growth seemed to stagnate in 2023, experts predict 2024 will be a rebound year for staffing firms.

To help you navigate industry changes and invest in future growth, we’re sharing 6 trends every staffing firm should watch this year.

Artificial intelligence and automation are revolutionizing the staffing industry, offering unprecedented efficiency and accuracy in talent sourcing, screening, and matching.

More staffing firms are harnessing AI-powered algorithms to analyze resumes, predict candidate suitability, and automate routine tasks, freeing up valuable time for recruiters to focus on high-value activities.

By leveraging AI and automation, staffing agencies can drive better outcomes and stay ahead of the curve in a rapidly evolving landscape.

Relationship-building will take center stage in winning new business

Despite technological advancements, human connection and relationship-building remain central to the staffing industry. As we like to say: You can’t take the people out of the people business.

In 2024, successful firms will prioritize nurturing relationships with both customers and candidates, understanding their unique needs and delivering tailored solutions.

Winning new business requires a proactive approach, no matter what is happening in the economy. If you’re in a dry spell, focus on planting the seeds of growth so you’re ready to hit the ground running when the market turns around (and it always does!).

The right tech stack will matter more than ever

Having a robust tech stack is no longer a luxury for staffing firms, but a necessity—no matter your size or industry. In 2024, we anticipate an increased emphasis on optimizing tech infrastructure. Doing so will help staffing firms stay competitive and deliver superior service to clients and candidates alike.

What does this mean for your business?

The importance of technology doesn’t mean you need to go chasing every flashy new tool. Remember: It’s about the right tech stack for you.

There’s no one-size-fits-all approach. For example, a smaller staffing agency isn’t going to need the same technology as an enterprise firm. The key is to create a tech stack that fits the unique needs of your business.

From your ATS to advanced analytics tools, investing in technology enables agencies to streamline processes, enhance productivity, and gain valuable insights into talent acquisition and management.

The candidate experience will remain key

In a competitive job market, providing an exceptional candidate experience is essential for attracting and retaining top talent. Staffing firms are focusing on every touchpoint of the candidate journey, from initial engagement to onboarding and beyond.

Deliver a positive candidate experience by personalizing communication and adopting user-friendly technology (such as a mobile app for talent). Once they’re hired and working for you, keep that momentum going by continuing to keep in touch, offering flexible pay options, and investing in your retention efforts.

Prioritizing candidate satisfaction can help you enhance your staffing firm’s reputation and gain a competitive edge in talent acquisition.

Quality will rival quantity in talent acquisition

In 2024, the emphasis is shifting from sheer volume to quality when it comes to talent acquisition. Staffing firms are prioritizing strategic sourcing strategies, targeting niche talent pools, and focusing on cultural fit and long-term potential.

By aligning candidate skills with what your customers are asking for, you can deliver higher-quality placements, reduce turnover, and drive better business outcomes—for both your customers and your staffing firm.

How do you do this? With the right technology.

We’ll see more upskilling and reskilling initiatives

As industries evolve and skill requirements change, upskilling and reskilling initiatives are gaining prominence in the staffing industry.

Recognizing the importance of continuous learning and development, staffing firms are offering training programs, certifications, and career advancement opportunities to candidates.

When staffing firms empower talent to enhance their skills and adapt to changing market demands, it helps future-proof the workforce and drive economic growth.

Overall, 2024 brings tremendous opportunity for staffing firms to grow. Technology is changing, but the foundation of our industry is the same:

  • We work together to put people to work.
  • We continue to innovate and adapt in an ever-evolving landscape.
  • We invest in building meaningful relationships.
  • We make a difference—for our teams, our customers, and our talent.

Together as an industry, we can unlock new opportunities and make a meaningful impact on the future of work.


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Don’t skip any crucial steps in laying the foundation of your business. With this playbook as your guide, get ready to future proof your business.