Marketing Manager

Job Summary:

At TempWorks, the Marketing Manager is responsible for increasing market awareness of TempWorks’ software products and payroll services throughout the temporary staffing industry. The Marketing Manager develops communication pieces that unify company voice and brand, develops processes to support the company’s goals, and leads the Marketing team.

Supervisory Responsibilities:

• Manages the daily activities of 2 direct reports: Content & Social Media Specialist, Senior Designer
• Responsible for coordinating new hire orientations and ongoing staff training
• Oversees timekeeping procedures and provides payroll approval
• Implements annual performance evaluations and frequent one-on-one check-ins with employees
• Responsible for implementing appropriate disciplinary action, including up to termination

General Responsibilities:

• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events
• Plan and implement marketing strategies to raise awareness of the company’s brand and product offerings
• Lead and implement all areas of content generation across various media platforms (web, print, social media, email, etc.)
• Develop social strategy for brand campaigns across all social media platforms and owned channels (emphasis in Google, LinkedIn, and Twitter)
• Monitor social media on a daily basis and engage in conversations on behalf of the brand when appropriate, collaborating with internal teams to craft responses when necessary
• Identify emerging social channels and influencers while maintaining partnerships with existing channels and partners
• Develop, execute, and analyze results of marketing campaigns (print, email, and web)
• Manage trade show activities, coordinating planning with sales personnel and suppliers
• Provide content creation for the company website
• Coordinate with sales, suppliers, and operations to identify and target specific market opportunities requiring marketing support
• Performs other related duties as assigned

Required Skills and Abilities:

• Excellent verbal and written communication skills
• Excellent interpersonal and customer service skills
• Proficient in Microsoft Office Suite or related software
• Excellent organization skills and attention to detail
• Advanced understanding of Marketing procedures and systems such as Google, LinkedIn, Twitter
• Ability to work independently

Education and Experience:

• Associates degree required; Bachelor’s degree in related field preferred
• 4+ years of experience in Marketing
• 2+ years in a Marketing Manager or similar role
• Proven ability to execute marketing plans with high attention to detail
• Strong content creation experience
• Ability to translate marketing strategy and business objectives across various media platforms
• Highly organized with the ability to manage multiple tasks
• Results driven, demonstrated ability to manage and prioritize deliverables
• Marketing project management and/or event management experience

Physical Requirements:

• Prolonged periods sitting at desk and working on a computer
• Must be able to lift up to 10 pounds at times