Building Strong Customer Relationships: 5 Tips for Success

No matter how the staffing industry evolves, you can’t take the people out of the people business. When it comes to your customers, a solid connection can lead to increased trust, loyalty, and ultimately a more beneficial partnership.

We’re bringing you five tips for strengthening your relationship with the customers you serve.

#1: Familiarize yourself with your customer’s industry

Customers are more likely to choose a staffing firm that knows the ins and outs of their industry.

The more you understand about your customer’s field, the better you can meet their staffing needs. When it comes to industries, less is more: it’s often more effective to serve a few industries you can become expert in rather than trying to provide staffing for a wide range of areas. This specialization allows you to provide more targeted and effective services, making you an invaluable partner in their success.

#2: Communication is key

Open and transparent communication is the cornerstone of any successful relationship.

Keep your customers informed about open job opportunities and the progress of ongoing assignments. When you keep one another in the loop, you build credibility and trust—and you save them from having to follow up with you. Regular updates showcase your commitment to their success and strengthen the bond between your agency and your customers.

Plus, you can adopt technology that enhances your communication and transparency, giving your customers access to real time data on job placements and more (such as with the TempWorks customer portal).

#3: Get to know their short-term and long-term goals

Understanding your customers’ short-term and long-term goals helps you better align your services with their needs.

Identify the key performance indicators they use to measure success, whether it’s revenue growth, staff numbers, productivity indicators, or average time to fill assignments.

Don’t be afraid to share your agency’s goals and strategies with your customers, too; doing so demonstrates how your objectives align with theirs. This transparency builds a sense of shared purpose and reinforces your commitment to achieving mutual success.

#4: Measure customer satisfaction

Are you asking your customers for feedback? Connect with your customers to gauge their satisfaction with your staffing firm.

Implement regular surveys and follow up with clients to address their concerns and suggestions. By demonstrating a commitment to continuous improvement, you enhance the quality of your services and also reaffirm your commitment to your customers, making them feel heard and valued.

Sharing how you plan to address their feedback further reinforces your dedication to meeting their needs.

• Choose staffing software that has strong reporting, ensuring you and your customers have access to valuable insights that track your progress and inform your recruitment strategies. 
• Automate your payroll process with the right tools (such as Time Clock with TempWorks). This helps ensure accuracy and timeliness, preventing you and your customers from doing extra work while getting your employees paid on time. It also creates transparency; with an automated payroll process, you’re less likely to experience wage disputes on an invoice. 
• Improve communication with your candidates and employees with messaging tools. This improves retention and prevents candidate drop-offs, helping to make sure the person hired for a job shows up for work. Your relationship with your customers benefits from filling positions quickly and hiring workers who show up for the job.